At EC77, we believe that "Life, in Style" isn't just about the clothes you wear—it’s about the discipline you cultivate and the standards you set for yourself. Success isn't an accident; it’s a byproduct of intentional design. The first 60 minutes of your day dictate the trajectory of the next...
As the scorching grip of summer loosens and the air takes on a crisp, invigorating chill, a subtle shift occurs. The vibrant greens of nature mellow into a breathtaking tapestry of amber, crimson, and gold. For the modern gentleman, this isn't just a change in scenery; it's an awakening. Autumn...
In an age dominated by touchscreens and autonomous driving, there's a growing appreciation for the tactile, raw, and undeniably stylish experience of classic automobiles. For the modern gentleman, it's not just about getting from A to B; it's about the journey, the connection to craftsmanship, and the statement made by...
Monaco. The very name conjures images of suave sophistication, high-stakes glamour, and the thrilling roar of supercars. While these elements are undeniably part of its allure, a vacation in this opulent principality offers a refined playground for the discerning gentleman, extending far beyond the casino floor. Whether you're seeking adrenaline,...
There's a unique call of the wild that resonates with the modern gentleman. It's the yearning for unbridled freedom, a test of skill, and an escape from the polished confines of urban life. And while cool places like Santorini & Monaco offer their own brand of refined exhilaration, for a...
In a world obsessed with fleeting trends and fast fashion, there’s a quiet revolution afoot – or perhaps, a gentle re-emergence. The "Old Money" aesthetic is back, and it's more than just a passing fad; it's a testament to the enduring power of classic style, quality, and understated elegance. But...
From breezy brunches to summer weddings, linen fabric offers unmatched versatility & breathability.
Spring is a time for lighter layers and brighter colors, and the best fabrics reflect that. Here are a few top choices for men: • Linen: Linen fabric is light and airy, essential for gentlemen in the warmer temperatures. Style still remains the same with garments like the Oxford shirt,...
Years ago, sweatsuits were just a quick simple throw on, usually for athletes or people who participated in sports. Brands like Hanes, Russell Athletic & Champion were some of the tops when I was a child. Some of my favorites were ones that featured my favorite sports teams. They were...
The Parka Jacket. Built for warmth. Built for durability. Long lasting. Great. Or, maybe not so great. Yes, it’s warm. Yes, it’s often long lasting. When I was a kid, I had my Triple Fat Goose coat for years. My mother bundled me up every day for school. I also...
When we first started the brand way back in 2006, we wanted to create a company that carried everything, from hats to jackets, even accessories like belts & socks. There was one major problem…Money.We didn’t have enough at the time to launch the way we wanted to. Doing what we...
As we move into the insane summer temperatures(80-100+), the most important thing for gents is keeping cool while maintaining style. We’re here to help. We’re also in a tough economic time, so style isn’t a big priority as much as it would normally be, but for those that still take...
When I created the raw edge t-shirt in 2012, my goal was to open the neck. I’m an avid t-shirt collector(vintage, comic book styles), and I cannot stand the thick and heavy collar around my throat. Sometimes it feels like it’s choking me. I sketched out the first one in...
It was my husband who discovered Andy Dutton, better known as @AD_Sneaks on social media. Andy is a school teacher in Utah. He is also an avid sneaker collector, putting my collection to shame. I thought I was over the top with the amount of sneakers I own, but Andy...
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