Classic gridiron grit meets modern craftsmanship. Elevate your weekly uniform with our newest capsule collection, now available online.
Rooted in vintage motoring pedigree. Cut from high-density, weather-resistant twill with a double-button throat latch, brass hardware, and a flash of classic heritage lining.
Cut from heavy open-end cotton jersey with authentic slub texture and our signature hand-finished raw sleeve. Engineered for grounded utility and natural drape that softens with age.
Circular-knit for a clean, seamless crown and all-day thermal memory. Available in a curated spectrum of heritage neutrals and deep mineral tones to anchor any cold-weather uniform.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & become one of the next big brands.
The brand is now family owned & operated.
At EC77, we view timekeeping not as a display of wealth, but as an exercise in functional geometry and personal discipline. In a culture saturated with endless watch collections, watch rolls bursting with redundant chronographs, and a constant rotation of micro-trends, the modern minimalistic gentleman takes a different approach. He...
At EC77, we view design as a system of discipline. While we often speak of editing down the wardrobe, true minimalism demands that we apply the exact same rigor to the environment where our ideas are born. For the modern minimalistic gentleman, a home office should not be a graveyard...
At EC77, we believe that how we consume media should be as intentional as how we curate our wardrobes. In an era dominated by hyper-compressed digital streaming, wireless earbuds, and algorithmic playlists, music has largely devolved into background noise. For the modern minimalistic gentleman, audio should be an immersive experience…an...
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