Beyond the Ink: Why We Are Archiving the Graphic Tee
Discover why EC77 and The WXLVES Brand are archiving the mass-produced graphic tee. A transparent look into oversaturation, the loss of authentic art in streetwear, and our return to scarcity.
Minimalism, Unfinished
The Raw Edge Collection
The intersection of uncompromising quality and deconstructed design. Experience the refined evolution of our signature essentials, where every seam tells a story of intentional craftsmanship.
The Merino Wool Kimono
$105.00
The Onyx Essential Set
$195.00
The Signature Linear Zip
$110.00
The Bast & Seed Pant
$95.00
The Navy Deck Trouser
$189.00
The Checker Knit Cardigan
$100.00
The Kojima Denim Jacket
$170.00
Knitwear | Effortless Comfort, Timeless Craft
Knitwear is more than just a seasonal necessity; it is an art form that balances structural precision with the softest tactile experience. Our collection focuses on the intersection of modern silhouettes and traditional techniques, ensuring every piece feels like a second skin.
French Terry | The New Spring Arrival
Our latest drop features essential silhouettes updated in high-grade French Terry. From refined pullovers to relaxed bottoms, these pieces are engineered for a drape that feels as good as it looks. Each garment is finished with meticulous attention to detail, ensuring your basics are anything but basic.
The Raw Edge Collection | Available now
The Bestselling Collection, since 2013. Enjoy the latest, the most visited & shopped section in the entire Online Store. More on the way.
Humble Beginnings | Thankful
“The Journey is The Dream.” - Kobe Bryant
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & become one of the next big brands.
The brand is now family owned & operated.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
The Command Center: A Minimalist’s Guide to the Curated Home Office
At EC77, we view the workspace not merely as a place of utility, but as a reflection of the mind. For the modern minimalistic gentleman, the home office is the bridge between his personal sanctuary and his professional ambitions. A cluttered desk is a cluttered consciousness, while a curated space...
The Weighted Anchor: Investing in Timeless Accessories
At EC77, we believe that a gentleman’s accessories should never be mere "add-ons." They are the punctuation marks of his personal narrative. In a world of digital smart-watches and disposable plastic, the modern minimalistic gentleman seeks objects that possess permanence. We look for tools that don't just occupy space, but...
