The Bestselling Collection, since 2013. Enjoy the latest, including the all-new Wkend Crew, available in several colors. More on the way.
Our bestselling garments since 2014, the Everyday Raw Edge T-Shirt is now available in Individuals as well as the 3-Pack. Shirts are separated by colors, check out the latest updates.
Give your body the comfort it deserves this Spring.
Featuring an array of luxurious fabrics including Merino Wool, Cashmere, Silk, Italian Cotton & Linen, Our garments & accessories are available now, continuing to upload throughout the Spring Season.
Humble Beginnings | Thankful
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & become one of the next big brands.
The brand is now family owned & operated.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
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